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Souchen brand affiliated with “Makoran Axon Art and Technology Development" company started a business with a social entrepreneurship and facilitation approach with the presence of a group of concerned women in Sistan and Baluchestan since early 2017. With the purpose of creating employment for rural women, this art-based company has launched a new model of activity that eliminates the charitable view of Sistan and Baluchestan women's handicrafts and offers quality and artistic products. As far as it is concerned, the process of developing ideas to sales is planned in a way that, given the abilities of women in different villages of Sistan and Baluchestan province, complete product production in the villages.